EMAIL DELIVERABILITY IN 2025

Don’t Leave Money on the Table:
Ensure your Emails don’t become Spam

HOW TO REVERSE THE DAMAGE OF GOOGLE'S 2024 UPDATE AND MAKE YOUR EMAIL LIST PROFITABLE AGAIN.

What if all your emails went to inbox?
How would it transform your business?
How much more money would you earn?

Are you ready to find out why your emails are not reaching the full potential?

 ❌ It’s not the quality offer...

❌ It’s not the quality of the email copy...

❌ And it isn’t the subject line...
  

 What you must get right in 2025 is your email deliverability so that your emails don't end up in the spam box.

Because if they don’t receive your emails, you’re not going to convert anybody.

What do you think your brand image looks like when your emails are coming through to their spam box, every time? 

 If you use email to promote your business (or your clients' businesses), you’ve probably encountered these problems:
 
 👎 Emails landing in spam
👎 Low opens and conversions
👎 Delivery failures 
The times when you sent an email and pretty much every recipient got immediately excited about receiving an email are long gone.
About 15% of emails are currently going to spam or are blocked altogether. That is over 54 billion emails every day:
Source: Validity 2023
Email Deliverability Benchmark
"I'm Krista Mashore and I have been in the digital marketing space for a long time, and it's never been harder to not get blacklisted and being able to end up in somebody's inbox and he has been nothing but amazing and I would recommend Jan over and over again. He's wonderful."
 
 - Krista Mashore

Top 1 % Real Estate Agent & Coach Nationwide | High Ticket Coach | 5X Best Selling Author

KristaMashore.com
It is time to stop doing things the old way because “that’s how we’ve always done it”.

 It is getting more and more difficult to generate revenue using emails.

What was a successful email strategy 10 years ago will land your emails in the spam folder today.
Businesses have to shut down their operations because of poor deliverability.

It is time to take responsibility for your email marketing and future-proof your business.

 There is a better way: 

Increase Revenue
Higher deliverability leads to more emails reaching the inbox, resulting in higher open rates, click-through rates, and ultimately, increased conversions and sales.
Boost Audience Engagement
Create optimized email content using advanced segmentation techniques, students will keep their audience more engaged, improving long-term customer retention.
Maximize ROI
With improved deliverability, every dollar spent on email marketing becomes more effective, offering a higher return on investment (ROI).
Reduce Costs and Risks
You will avoid common pitfalls like spam traps, high bounce rates, and blacklisting, saving on potential lost revenue and reducing the cost of inefficient email campaigns.
The course will empower you to turn your email marketing program into a powerful, reliable channel for driving business growth.
 "If you're considering anything with email deliverability, Jan understands it better than anyone I've ever met."
 
 - Troy Ericson

Email Deliverability Consultant to dozens of 8 & 9 figure brands

E-mailMarketing.com 

 By the end of the Email Deliverability Masterclass, you will have: 

A Fully Optimized Email Setup
Mastery of key authentication protocols (SPF, DKIM, DMARC, and BIMI) to ensure emails are authenticated and trusted by mailbox providers.
A Strong Domain and IP Reputation
Knowledge of how to build, maintain, and monitor their domain and IP reputation to improve deliverability and avoid blacklisting.
Improved Email Engagement Tactics
Strategies for audience segmentation, content creation, and engagement techniques that increase open rates, click-through rates, and overall email performance.
Essential Tools and Resources
Access to industry-leading tools and resources for testing, monitoring, and optimizing email deliverability, along with the skills to troubleshoot any deliverability issues.
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What's Inside

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On-demand, digital lessons with bite-sized teachings
ready to implement and start seeing results
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Detailed 60-page PDF on email deliverability.
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Weekly Q&A calls (Plus access to previously recorded Q&A sessions with some plans)
Support materials to help you apply the lessons to your business (checklists, glossary, video transcripts, etc.)

The Modules:

There are four major modules in this course
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Technical Setup (Authentication)
We cover all the details about SPF, DKIM, DMARC, and BIMI.
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Reputation
We discuss all aspects of domain and IP reputation.

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Engagement
Poor list management (and low engagement) is one of the most common issues why emails are going to spam.
Email Content
What you should and should not have in your emails. Which words to avoid, how many images, links, etc

"Since working with Jan it's been like magic." 
 - Chad Tacket

Co-Founder of Committed Coaches

www.committed100.com 

7-Day Money Back Guarantee

If you are unsatisfied with this course for any reason, you can receive a full refund during the first seven days - no questions asked.
"Currently whatever email challenge we face, Jan is simply the go-to guy. And I feel confident that our email program is in good hands, it is built on solid foundations and ready for our growth. It is nice to have one less thing to worry about." 
 Mikhil Raja

CEO & Co-Founder of SonicJobs

www.sonicjobs.com

 FAQs 

Who is the course for?
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Marketers looking to increase email campaign performance and ROI.
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Business Owners who want to maintain a positive brand image through email.
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Technical Teams seeking to understand the intricacies of email authentication and security.
How long is the course?
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Four hours of business-altering content. You can listen to all at once or break up at your own pace.
How frequent are the support calls?
Depending on the plan that you select. For lifetime access, we have calls every week for up to one hour. If you cannot attend live calls, they are recorded and published in the group.
I don't have time to learn this, do you also offer done-for-you services?
Sure, to find out more about the consultation services schedule a call with me.
How is this different from other email deliverability courses?
Most other courses focus primarily on copywriting. This course, however, emphasizes the technical aspects of email deliverability.
While copywriting isn’t covered in depth, we do touch on some basics, such as avoiding spam-triggering words and crafting effective email content. If you’re looking to dive deeper into email copywriting, a specialized course might be a better fit. I recommend checking out Troy Ericson's program.
Hi! I’m Jan Lesanovsky, the creator of this Email Deliverability Masterclass.
I have been helping businesses reach their audience since 2018. Over the years I’ve seen many people put a lot of time and effort into email content, only for it to land in spam. This course will teach you how to reach more people with your email campaigns and avoid the dreaded spam filter.
In 2016, I co-founded an online portal with learning content for stock and futures traders. Given the nature of the content, our emails were often flagged as spam, meaning we failed to reach our audience. I was able to fix it for myself and later on, I started helping others. Fixing this required me and my team to dive deep into email deliverability and what goes on ‘under the hood’, and that knowledge has served me well since and allowed me to help others reach their audience. Noticing a lack of learning materials on this topic, I’ve put together this course.
In the course, I will share the various methods that I have used to boost email deliverability for my clients.

Ready? Dive on in.
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